March 2018
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No One Is Going to Steal Your Great Big Idea


Your ground-breaking innovation is more likely to be ignored than copied

Some risks are smaller than they seem – and having someone run off with your revolutionary innovation is one of them. Small improvements and changes are usually copied quickly, but the disruptive changes are not, even if you think they should be. Simply put, your blinding flash of the obvious is not always obvious to everyone else. If it was, they would have seen it too.

The fact that they have not seen how obvious your idea is usually has one or more perfectly sensible explanations, like those proposed by Clayton Christensen. The established firms are seldom stupid. They have merely focused their efforts differently, on different market segments, business models, processes, and so forth. Instead of worrying about whether your great, big idea will be stolen, the situation might be quite the opposite.

“Perhaps the most powerful protection that small entrant firms enjoy as they build the emerging markets for disruptive technologies is that they are doing something that it simply does not make sense for the established leaders to do.”

Christensen, Clayton M., The Innovator’s Dilemma, HarperCollins, New York, 2000, p.260

Jeff Atwood may have put it best, when he said something along the lines of how if your idea was good enough, you would have to stuff it down people’s throats. Stop focusing on your worries and get to work!

1 comment to No One Is Going to Steal Your Great Big Idea

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