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You're Not Lost Until You Run Out of Gas

 

Why Plan B – and the means to execute it – matter

The zipper was invented to fasten shoes. Columbus left Spain looking for the Far East. Apple spent a fortune on the Newton. Sometimes good ideas do not work out exactly the way we expect they will. Decades after the first patent, the zipper became a [...]

Who Is Going To Turn Your Business Upside Down?

Tomorrow’s competition may not be who you think

Surprises are hard to predict. This may seem obvious, but what children understand, adults often refuse to believe. Disruptive innovations show a pattern of surprising us when they should not. This is silly, but silly or not, established firms miss the pattern over and over.

The competitors we fear usually [...]