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Kaplan and Norton: How To Measure Your Company’s Risk in a Downturn

Harvard professors Robert S. Kaplan and David P. Norton, creators of the balanced scorecard, have written a superb article arguing that far too often management has ignored risk as a factor in managing their firms.

How To Measure Your Company’s Risk in a Downturn

http://blogs.harvardbusiness.org/kaplan-norton/2008/12/how-to-measure-your-companys-r.html

Some excerpts:

“Traditionally, we have advocated two methods to drive shareholder value: revenue growth and [...]